Projects

Midday

Simplifying business operations for entrepreneurs through automation
Artificial Intelligence (AI)
Facial Recognition

Client

Bobby Carmody

Service

Artificial Intelligence

Date

Sep 12, 2024

Category

Business

Overview

Managing a business involves countless repetitive tasks that can quickly become overwhelming. Midday was created to simplify this — an all-in-one platform designed to help entrepreneurs manage their daily operations efficiently.

Our key goals were to:

  • Simplify essential business management workflows
  • Consolidate multiple tools into one seamless experience
  • Enhance productivity through automation and clean UX
  • Build transparency and trust through open-source principles

Inspired by tools like Notion, Midday empowers users to handle invoicing, time tracking, file management, and financial overviews — all in one unified workspace. The goal: free business owners from operational chaos so they can focus on what truly matters.

Pain Points

  • Fragmented tools slowing daily operations
  • Lack of centralized visibility for business task
  • Time lost to repetitive administrative work
  • Limited flexibility in existing enterprise tools

Research

To solve these challenges, we built Midday — an all-in-one business operating system combining invoicing, time tracking, reconciliation, storage, and analytics in one cohesive platform.

Our key goals were to:

  •  Automation & Integration: Routine tasks like billing and file management are automated for efficiency.
  •  Transparency & Collaboration: Real-time dashboards bridge communication between teams and accountants.
  •  Open-Source Approach: Continuous evolution through user feedback and public development updates.

This structure not only reduces friction but also creates a community-driven platform that evolves with real user needs.

The Result

Midday redefines how entrepreneurs manage their operations. By consolidating essential tools into a single interface, it streamlines business management and boosts overall productivity.

45

%

Reduction in Repetitive Tasks

2

x

Improvement in Team Efficiency

100

%

User Retention During Beta

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