Projects

Toyota

Enhancing performance and user experience for Toyota.

Artificial Intelligence (AI)

Facial Recognition

Client

Bobby Carmody

Service

Artificial Intelligence

Date

Sep 12, 2024

Overview

Toyota NA’s website acts as the digital face of one of the world’s most recognized automotive brands. The project aimed to build trust with customers, streamline exploration across vehicle models, and enhance conversions through performance-driven UX.

Our key goals were to:

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Strengthen UX flow for users across all age groups

Optimize website speed and backend performance

Create an intuitive vehicle discovery and filtering system

Balance modern aesthetics with brand consistency

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Our focus was on improving navigation clarity, accelerating load times, and ensuring a modern, responsive experience across all devices.

Pain Points

Complex and inconsistent navigation flow

‍Slow load times reducing conversions

‍Disjointed experience across devices

Outdated UI not aligned with evolving brand identity

Research

Our approach centered around two main pillars - UX Optimization and Performance Enhancement.

UX Optimization

We redesigned Toyota’s navigation and search flow to deliver a seamless experience for both first-time and returning users. The new interface balances visual appeal with simplicity, making it intuitive for all demographics.

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Speed Optimization

Implemented backend refinements and code optimization to improve load times, boosting user engagement and retention. Even small improvements led to measurable gains in conversions.

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Performance Audit

Executed a complete audit to uncover bottlenecks and prioritize improvements that directly enhanced overall user satisfaction and conversion metrics.

The Result

The new Toyota website is faster, cleaner, and more intuitive — providing users a seamless journey from discovery to decision.By optimizing performance and UX, Toyota now delivers an engaging experience that reflects its innovation-driven brand ethos.